NEW VIDEO “ADICTO A LA VIDA”

CARDIAC-ADICTO A LA VIDA

ENG/ESP:

HI!
HERE’S SOME INFO AND VIDEO ABOUT OUR NEW VIDEO EDITED AND DIRECTED BY ALVARO BROS:
The band comments on the song/video:

Ricardo: “When I wrote this song with the band, I thought there was no future or hope in the way I lived my life and the only way I could keep it up was to keep moving forward a day after another. Pushing things on a daily basis, giving the best of me every day, being aware that victory lies in details, all these inner fights were held believing that one day my life would change. Hard work always pays off.

I guess the message of our new album is pretty obvious, ‘Sangrar Hasta Lograrlo’ which can be translated as “bleeding until you make it.” Showing a woman with no experience in boxing getting ready for a fight with such dedication was the best way to emphasize that no matter how weak you may feel in front of an obstacle you can always overcome it if you work hard enough. Boxing is a beautiful art that I like a lot, mostly because it has all the symbolism of life.”

ESP:
Bastien: La idea detrás del video era poner en escena a una persona frágil plantando cara a la adversidad. Una mujer que debuta en el mundo el boxeo y que da todo lo que tiene hasta la extenuación. Poco importa los obstáculos que uno tenga o quien eres, la idea es que los verdaderos combates en la vida están lejos de las miradas de la gente, allí donde uno tiene luchar consigo mismo, lejos de las luces, lejos de todos. El boxeo me parece un deporte apasionante que ilustra bien sin metáforas la lucha en la vida: el nunca abandonar y siempre trabajar con dedicación y determinación. Es un canto a la vida.

El video ha sido realizado entre Madrid (Club Boxeo Suanzes) y Ginebra (en el entrevistadores de la mítica sala de concierto L’Usine de Ginebra) por Alvaro Bros con los actores Yolanda Vega, Krys Pasiecznik.

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